Who are your users, and what do they need?
User research is the methodic study of users to understand them, their needs and their pain points. User research and user insights are the bedrock of any service and user insight permeate every phase of the process.
Outputs:
- User Journey maps
- Pain point analysis
- Empathy maps
- Persona
- 1-2-1 and group user research sessions
- User research playback
Our approach
We love talking to users and delivering insights to clients. We are the voice of the user in agile teams. We bring academic training in ethnography and research methods to deliver practical outcomes and actionable insights organisations need